Resume.
Multicultural leader with experience in marketing, customer service, process optimization, and entrepreneurship. Solutions-driven, with a passion to build community.
Fully trilingual in English, Spanish, and German.
Work
Experience
2021 - Present
Kattan Kattan – Community Manager for RebusFarm
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Development and execution strategies through different social media channels (Instagram, Facebook, Twitter, Pinterest, LinkedIn).
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Creation and management of social media content calendar.
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Development and supervision of social media campaigns.
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Creation and development of “out of the box” strategies to foster a sense of belonging and strengthen the community.
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Daily engagement with our community across different channels. The average monthly engagement rate growth was 51% across social media in the first year.
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Monthly measurement of the results of marketing activities through channels to develop new strategies and modify existing ones to improve continuously.
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Identification of opportunities to collaborate with companies in the sector that can complement our service, providing a plus to our community and partners.
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International correspondence with cooperation partners.
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Website maintenance (content management).
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Creation of newsletters.
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Continuous analysis, success measurement, and data evaluation of ongoing campaigns.
2019 - 2022
Pan y Café – Owner & GM
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Community Manager in charge of customer service, social media, events, and campaigns.
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Daily engagement with our community as part of its growth and strengthening strategy.
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Identification of opportunities to collaborate with like-minded companies. We collaborated with Lead House, one of Town's most extensive co-working places, and SnackFitme, the number one healthy store in Barranquilla.
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In charge of financial and logistic processes.
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Part of the leadership team at the opening, achieving the breaking point in the first quarter after opening.
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We reached 4k organic followers in the first year of opening, and more importantly, we became a reference point for artisanal bread and single-origin coffee in Barranquilla.
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Due to the covid-19 situation, and after six months of opening our store, we adapted and converted Pan y Café into a dark kitchen and increased our sales by 50%
2019 - 2019
Optimacom Corp. – Project Coordinator
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Head of the implementation, audit, and optimization project groups.
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Lead the team that monitored the project’s costs, as well as the conciliation, coordination, negotiation, billing, and settlements throughout the country.
2019 - 2019
Optimacom Corp. – Project Coordinator
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Conciliation, coordination, negotiation, billing, and settlements throughout the country for the implementation, audit, and optimization projects. During the first two months, the billing increased by 1130%.
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Managed the logistics and administrative processes to ensure the efficiency and optimization of the operation.
2018 - 2018
Assistant of the Director of Postgraduate Studies and Research of the Engineering Department – Universidad Del Norte
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Assisted the Director of Postgraduate Studies and Research with various projects, international relationships, and postgraduate program promotion.
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Team member of a benchmarking project that collected and analyzed data related to the Postgraduate population in Engineering and Research Groups and their members across the country.
2016 - 2018 &
2018 - 2019
Administrative Director – MM Farmacéuticos S.A.
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Created the accounting department, including quotes allocation, and development of strategies to ensure the return and compliance of credits.
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Created and implemented a digital billing and resources validation system, reducing the billing processes duration by 60 %.
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Improved access to real-time information by implementing accounting and administrative software.
Education
2022 - 2024
Post Graduate Marketing Management and Digital Media Student Lambton College, Toronto, Canada
2015 - 2019
Industrial Engineering
Universidad del Norte, Barranquilla, Colombia
2010 - 2015
Industrial Engineering Studies
RWTH, Aachen, Germany
2009 - 2010
Studienkolleg am ComeniusKolleg
Mettingen, Germany
2008
International Baccalaureate Diploma
German School Barranquilla
Skills
& Expertise
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